TikTok has evolved far beyond its origins as a platform for lip-syncing and dance videos. In 2025, it’s a powerhouse of creativity, cultural influence, and brand discovery. With over 1.5 billion users and a fast-growing influencer marketing industry, the creators shaping trends on TikTok are more influential than ever.
From viral challenges and comedy to education, fashion, and tech, these 29 TikTok influencers are at the forefront of shaping what’s next. Whether you’re a brand looking to partner with top talent or just want to follow the trendsetters defining your For You Page, this list offers a snapshot of the creators dominating 2025.
Also Read: 2025 TikTok Algorithm Guide: What Drives Reach & How to Increase It ?
Top TikTok Influencers Driving Culture in 2025
Charli D’Amelio
Still reigning supreme, Charli remains one of the most-followed creators. In 2025, she’s shifted her focus to entrepreneurship with a successful fashion line and continued brand collaborations.
Khaby Lame
With his universal humor and silent reactions, Khaby continues to captivate global audiences. He’s also expanded into film and digital brand campaigns.
Addison Rae
Addison has diversified her portfolio with acting roles and music, while continuing to dominate TikTok with lifestyle, dance, and behind-the-scenes content.
Bella Poarch
A music star and mental health advocate, Bella’s emotional storytelling and edgy aesthetic keep her deeply connected with Gen Z and Gen Alpha.
Zach King
Known for his “digital magic,” Zach pushes creative boundaries in 2025 with AI-driven visual illusions and educational creator tools.
Fashion & Beauty Trendsetters
Avani Gregg
From bold makeup looks to skincare tutorials, Avani remains a go-to voice in beauty, balancing influencer life with acting and advocacy.
Loren Gray
A blend of beauty, music, and authenticity, Loren’s content ranges from makeup hacks to mental wellness advice, resonating with a loyal fanbase.
Bretman Rock
This Hawaiian beauty icon is known for his fabulous style, unfiltered personality, and viral get-ready-with-me (GRWM) videos.
Wisdom Kaye
Dubbed the “best-dressed guy on TikTok,” Wisdom blends fashion with art, and works with luxury brands while sharing styling tips.
NikkieTutorials (@nikkietutorials)
The YouTube-turned-TikTok beauty guru brings makeup magic, LGBTQ+ representation, and high-production tutorials to short-form video.
Comedy & Entertainment Powerhouses
Brent Rivera
Brent continues to charm TikTok with humorous skits and family-friendly content, while helping nurture upcoming talent through Amp Studios.
Sarah Lugor (@shreksdumpster)
Known for her absurdist comedy, Sarah has carved a niche in surreal humor, offering a Gen Z lens on everyday life.
Chris Olsen
From coffee delivery bits to celebrity collabs, Chris’s energetic personality and trending audio use keep him at the center of pop culture moments.
Spencer X
Still beatboxing, Spencer has added comedy, collabs, and live performances to his growing content repertoire.
KallMeKris (Kris Collins)
A former hairdresser turned sketch comedy queen, Kris continues to delight followers with her character-driven content and smart brand integrations.
Food & Lifestyle Innovators
CZN Burak (Burak Özdemir)
With a global fanbase, Burak’s joyful cooking and massive meal creations continue to bridge cultures through cuisine.
Tabitha Brown (@iamtabithabrown)
Known for her soulful voice and plant-based recipes, Tabitha remains a comfort creator, blending food with positivity and wisdom.
Eitan Bernath
The young chef and author mixes food education with creativity, teaching Gen Z and Gen Alpha how to love cooking.
Rosie Grant (@ghostlyarchive)
Rosie’s niche—cooking recipes found on gravestones—has taken off in 2025, offering a unique blend of history, food, and storytelling.
Dance & Music Icons
Michael Le (@justmaiko)
Michael’s high-energy dance content remains a staple of TikTok culture, and he now leads a collective of dancers creating original choreography.
Jalaiah Harmon
The creator of the “Renegade” continues to shine with new viral routines and workshops for young dancers.
Dixie D’Amelio
While primarily focused on her music career, Dixie maintains an engaged TikTok following with music previews and lifestyle snippets.
Tai Verdes
TikTok made him famous, and Tai continues to use the platform to debut new music and connect with fans in real time.
Niche & Educational Influencers
Victoria Paris
Blending lifestyle, fashion, and real-talk therapy sessions, Victoria’s content is a safe space for young adults navigating life transitions.
Hank Green
Science, learning, and honest discourse define Hank’s content. In 2025, he remains one of the most trusted educational voices on TikTok.
Dr. Mikhail Varshavski (@doctor.mike)
This real-life doctor simplifies health education with humor and clarity—keeping wellness trending in an age of misinformation.
Saniyyah Bilal (@theparentologist)
A psychologist focusing on child behavior and parenting, Saniyyah’s short-form insights are reshaping how parents engage online.
Business & Motivation Creators
Josh Richards
From Sway House to startup boardrooms, Josh is now a social media mogul using TikTok to promote business literacy and entrepreneurship.
Erika Kullberg
Erika simplifies complex legal and financial topics in viral-friendly ways, empowering millions to better understand their rights and money.
Frequently Asked Questions
How were these 29 TikTok influencers selected?
These influencers were chosen based on a combination of follower count, engagement rate, cultural impact, content originality, and their influence across various niches such as fashion, comedy, education, beauty, and music.
Are these TikTok influencers only popular in the U.S.?
No. While many are U.S.-based, the list includes global creators like Khaby Lame (Italy), CZN Burak (Turkey), and others who have worldwide fanbases and international brand partnerships.
What niches do these influencers represent?
The list spans multiple industries including dance, comedy, beauty, fashion, mental health, education, food, music, lifestyle, and entrepreneurship—reflecting the diversity of TikTok’s content ecosystem in 2025.
Can brands still collaborate with these influencers?
Yes. While many of these creators work with large brands, several are open to collaborations that align with their values and content style. Working with influencer marketing platforms or agencies can streamline the partnership process.
What makes TikTok influencer marketing effective in 2025?
Authenticity and short-form creativity still drive engagement. TikTok’s algorithm favors content that connects emotionally or entertains quickly, making influencers powerful conduits for brand messaging.
Where can I follow these influencers?
Each influencer has an active TikTok profile, and many are also active on platforms like Instagram, YouTube, and Threads. Simply search their names on TikTok or Google to find their verified profiles.
Conclusion
As we move through 2025, TikTok continues to redefine what it means to influence culture. These 29 creators aren’t just trendsetters—they’re storytellers, educators, entertainers, and entrepreneurs leading a digital movement. Whether you’re a brand seeking genuine partnerships or a user curious about what’s next in content, these influencers are the ones to watch. In a world where attention is currency, these creators are investing in community, creativity, and impact—and they’re shaping the future of social media one post at a time.